This is way too soon to sell branded tees. NOBODY KNOWS who we are. Well, maybe a few people. Gary has been wearing the branded tees for a week now, working in his office in the basement. Needless to say, he's not increasing brand awareness. Makes me wonder: is he an asset or a liability? But if you wear one of these tees, everyone will think you know something they don't. And you do. You know just how cool Guilty Kick Apparel is. They will envy your awesome, underground, indie-branded t-shirt (we're not underground. Only Gary is). Tempting, isn't it?
