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Confess.

You aren't fooling anyone. We know you’re wearing sweatpants on that Zoom call, we know you’re just guessing the pronunciation of charcuterie, and we definitely know how much you love reality TV. We aren’t judging. We’re designing for it.

Guilty Kick is the apparel for the hyper-specific, the literalists, and the people who appreciate a good parody. It’s the guilty pleasure you wear in plain sight so the right weirdos can find you.

I don't wear pants on video calls

I can't pronounce charcuterie

I eat cereal for dinner

I love reality TV

My password is password

unpacking soon!

Brand New Vintage Sunbaked T-Shirts

In the dead of summer, Gary took an emergency three-week sabbatical to Florida to visit the parrot who had recently retired. Naturally, he took the company pickup. Unnaturally, he left a massive shipment of brand-new, premium black tees completely exposed in the truck bed.

For twenty-one days, those shirts baked under a brutal, unrelenting tropical sun, marinated in humidity, and endured the occasional coastal downpour while Gary fed crackers to a bird. When he finally drove back, the shirts were heavily faded, unevenly weathered, and looked like they had survived a multi-decade existential crisis.

Throw them out? Absolutely not. Gary just grabbed a sharpie, slapped "VINTAGE" on the box, and marked up the price.

50% off - Going out of style summer sale!


Hand Picked from the Archive: Gary found these t-shirts under the stairs in the basement in a cardboard box marked "REJECTS 1973." So we're selling them at a discount. But rejects in 1973 could be gold now. So take a look.  

What's your kick?

Submit your own guilty kick, and if we use it on a shirt, you get the shirt for free.

Underwater Inverted Text Graphic Tee Absurdist Introvert Zipper Smile T-Shirt - Guilty Kick Apparel

Introducing

Other Confessions

Some confessions don’t use words. Some use a banana in a trench coat or put a whole apple in an appletini. Vintage mistakes that we exploit and make fun of now.

We have fresh produce in existential crisis. Horribly unsafe vintage inventions. Current complaints about your domestic pet partners. Minimalist movie parodies with shapes: you get it immediately or… probably never. If you get it, confess and join an exclusive club where the perk is: you’re not alone.

There’s something for everyone. Also, something for no one. We’re comfortable with that. It’s who we are.

Who are you?

New Arrivals

Fresh from the Warehouse: Our logistics department finally found these under a pile of 1984 tax returns. Get them before they disappear again. And don't worry, we stopped using formaldehyde and phthalates in the 1970s,

Introducing

The guilty kick way


Most brands have a "vision." We have a 400-page legal transcript involving a stolen 1970s printing press and a parrot named The Auditor. We don't design shirts because we want to; we do it because the court order was very specific about our community service requirements. It’s a long story involving high-level bureaucracy, a lot of vintage ink, and of course, Gary. It's got his dereliction of duty all over it.


Guilty Kick "Confess" Satirical Graphic T-Shirt - The Branded Confession Tee 4 - Guilty Kick Apparel

Introducing

Guilty Kick Branded tees


This is way too soon to sell branded tees. NOBODY KNOWS who we are. Well, maybe a few people. Gary has been wearing the branded tees for a week now, working in his office in the basement. Needless to say, he's not increasing brand awareness. Makes me wonder...

Posters

Hang your humor. Frame your identity. Confess right there in your living room. Evaluate you guests. If they don't' get it, they don't get invited back. Or, invite them back and judge them. Either way.

Vintage Radio Hat Man Framed Vertical Poster - Guilty Kick Apparel

Our cotton will witness your decline

Drape your regrets in 100% combed Cotton